WELCOME TO THE AUCTION BLUE BOOK
This exclusive United Country Auction Training Program is a proven and highly effective roadmap to becoming productive and successful in the auction industry. This program can significantly help traditional brokers and agents as well as established auctioneers maximize their earnings and income every year.
This program will ensure you succeed, BUT you have to invest your time into understanding and knowing auctions. Take each section page by page and implement on each of the concepts outlined within into your daily business activities. Simply reading it and putting it away will not work. You must read it, comprehend it and do it.
Once completed, start over again. Continue to master the fundamentals in this program regardless of whether you are new to auctions or a seasoned veteran.
Successful Auctioneer & Auction Office Fundamentals
All of the materials, programs and techniques referenced in the training are available on the UCRE Intranet/Bullseye site at www.UCIntranet.com. Additionally, numerous recorded training sessions (webinars), videos, podcasts, articles, and presentations will be linked within and can be used to further explore many of the concepts covered.
Use the links below to learn the history of auctions across the world as wells as the history United Country Auction Services. Learn where to find important information about United Country Auction Services’ strategic partners & training opportunities. Enhance your skills and stay abreast of recent changes and current auction by following United Country Auction Services.
Use the links below to explore how the auction process works. Gain understanding of the benefits to buyers and sellers, the different auction types and formats, and review the typical auction timeline.
Use the links below to learn about the different methods to incorporate auctions into your company. You will learn how to investigate auction license laws and requirements in your state, how traditional brokers/agents can earn commissions/fees by incorporating auctions into their business, how to recruit new auctioneers and how to get your auction license. You will also learn about the considerations and expenses that incorporating auctions may entail.
Use the links below to learn how to identify and prospect for auctions. You will be introduced to a 7 step prospecting plan to help increase your leads; the importance of a “Sellers First – Property Second” methodology to help you understand what makes a good auction and how to properly qualify an auction.
Use the links below to learn how to conduct a successful initial seller consultation meeting using SPIN selling techniques, where to find and how to customize an auction listing presentation, factors to consider when pricing and contracting auctions and what due diligence information you need to collect from your seller.
Marketing is perhaps the most important element to every successful auction. Use the links below to be introduced to a 4 step auction marketing process, using the 4 Ps when developing your marketing plan, budget and schedule, how to add your auctions into Bullseye, what to do if your seller cannot afford a marketing campaign and how to leverage EMS to develop, manage and run a campaign for you.
Use the links below to review the auction logistics required to wrap up marketing and convert interested parties to bidders. You will also learn about the different types of auction paperwork and contracts required to move toward closing as well as auction sale day preparation guidelines and activities.
Use the links below to explore the post auction and closing functions and duties for an auction. You will learn how to pend and close auctions in Bullseye, review important elements in a post auction marketing analysis, discuss closing the auction & what documentation you should keep in your files, the benefits of buyer/seller gifts and finally updating your buyer & seller contact information and the importance of maintaining communication with them well past the closing date.