AUCTION MARKETING COMPETITION

The annual United Country Auction Services “Auction Marketing Competition” is an exciting opportunity for all United Country auction offices to showcase their creativity in their auction event promotional materials and corporate auction identity pieces. Whether it’s your company brochure or print, digital or video marketing for a specific auction, this is an opportunity for all auction offices to have their materials judged by an outside third party marketing company. Send us your finest promotional auction related design work and, if selected as a category winner, we want to present you with an award at the next United Country National Training and Awards Convention!

2022 AUCTION MARKETING COMPETITION NOW OPEN!

VIEW  THE COMPETITION RULES AND GUIDELINES BELOW!

Download Entry Form Now!

RULES & GUIDELINES:

Download Official Rules and Regulations for a full list.

    • Entries must be related to the auction industry in some capacity.

    • All entries must be received at the home office by the published competition deadline.

    • All entries must be properly branded and display the correct United Country office logo.

    • All entrants must be current and in compliance with their franchise agreement.

    • All entries must be accompanied by the fully completed official Marketing Competition Entry Form.

    • All entries must include (3) physical copies of the marketing pieces being judged. — Copies of digital media will be accepted only for the digital categories.

    • You may submit your entries into as many of the categories as warranted, however a new Marketing Competition Entry Form will be required for each category (example: an email blast for a 40 acre farm with equipment could be entered into the digital, farm/ranch and personal property categories)

CATEGORIES:

The following categories will be considered for entry into the competition.

    • Residential Property Auction

    • Commercial Property Auction

    • Farm/Ranch Property Auction

    • Recreational Property Auction

    • Personal Property Auction

    • Corporate Identity Marketing (company brochure, stationary, folders, etc.)

    • Digital Auction Marketing (banner ads, eblasts, custom property websites, etc.)

    • Auction Property Video Marketing

    • Auction Photo of the Year

HOW THE WINNER IS IDENTIFIED:

All judging and final decisions will be made solely by an independent third-party which is NOT affiliated with United Country. The judges will select a first place winner and runner up winner in each category. All entries will be judged on the following list of requirements as warranted by individual entry types: branding, message, accuracy, custom design, animation, voice-over, transitioning, digital content and creativity. In the event of a tie, judges will be asked to reassess the tied entries using a more stringent set of guidelines and select a winner. If a winner cannot be determined by the judges at that point, then a winning place will be recognized and given to both entrants.

Download Entry Form Now!
View 2021 Winners Here!